[vc_row][vc_column][vc_column_text]Urban Nomads are people who move around the city daytime or nighttime at any hour, feeling at home in Milan as in Bangkok, familiar with advanced technologies or transports of all kinds, they move for work and fun in virtual worlds or real life; they speak multiple languages and know different cultures. They are citizens of every age, gender and culture, who are characterized by their continuous being in motion. So we decided to design accessories dedicated to them.
THE “URBAN NOMADE”, MAKES HIS TRIP THROUGH DIFFERENT BIG OR SMALL CITIES FEELING AT HOME EVERYWHERE, HE LIVES DEEPLY HIS PRESENT BUT at the same time THINKS HOW TO GIVE SHAPE TO HIS FUTURE: IN ITS BACKPACK OR SUITCASE, OR ITS BELTBAG HE FINDS AN ACCESSORY WHICH IS THE FUNCTIONAL EXPRESSION OF HIS BEING.
Urban Nomadism
Urban nomadism is a phenomenology that is part of our era, a socio-cultural aspect where young people is enrolled but also belongs to everyone as youngsters identify themselves with those who elect “the road” at their own scene.
The urban nomad emerges – for the first time – as a central figure in twentieth-century writings.
The young man is an “urban nomad” because our contemporary LIFE has not given him the opportunity to become sedentary; the impossibility of having a permanent job, his home and a chosen future, makes all wandering and disarmed facing a social environment where enthusiasm and hope are often forgotten.
Man changes, places change, cities grow, yet despite the millennia, the nomadism of a distant past has never disappeared.
The everyday life of manhood has changed in the last decades and a part of the world population is no longer tied to a permanent home; maybe a nomadism of long gone times, but which today is still perfect witness of “urban nomadism”.[/vc_column_text][vc_column_text]
Photograph taken in the Tokyo subway – Giuseppe Ruperto
[/vc_column_text][/vc_column][/vc_row]